Blog
- 2026
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Technical writing advice from astral codex ten
Scott Alexander's writing advice applied to technical content marketing. Go deep or go thoughtful — never write the billionth explainer.
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What is technical content marketing?
Everything is marketing. Your docs, tutorials, explainers, benchmarks, and even error messages — what technical content marketing is, who it's for, and how AI is changing it.
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What Claude Code builds with
I asked Claude Code to build a marketing analytics platform and choose its own tools. What it picked, what it rejected, and why devtools need to start thinking about Agentic Experience (AX).